Yes, You Have a Brand! Here’s How to Manage It

Today I want to talk to you about a topic that is truly dear to my heart. I am a huge believer that you should harness and capitalize on your professional brand.

You may think you don’t have a professional brand, but you do! The reality is that you have a professional brand whether you like it or not. And if you don’t build and manage your professional brand, the world around you will do it for you and you will be putting your future in the hands of others.

Not sure how to get started? There are 3 main steps you can take to develop and manage your professional brand:

1. Create a marketing strategy for your brand

  • Approach your professional brand with the same seriousness and due diligence that a marketing agency would sell to a corporate client.

2. Develop a brand message

  • Do an audit to discover what your brand message currently is, and adjust as needed to generate awareness of who you are and what you do.

3. Determine what space will you navigate in

  • I recommend LinkedIn because it is a business and professional setting. I also believe that LinkedIn allows you to build your reputation as an expert, not an influencer.


Your audience’s perception of you is your reality. If you change their perception, you can create a new reality in which you are making massive strides towards the career, the personal brand, the version of yourself that you want to embody.

If you are ready to take control of your professional brand and you want more access to me, along with support from other like-minded women, join our Inner Circle. I’ll see you inside!



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Olivia Jaras


Having helped over 10,000 women get back on track with a purpose-driven career, and get paid what they deserve, Olivia is an award-winning author and sought after International Speaker.

She coaches women around the globe, teaches workshops for Fortune 100 companies, and is a contributor for Forbes and Entrepreneur Magazine. Olivia is also sought after as one of the top resume and negotiation experts for women.

Olivia is on a mission to help ambitious, driven women break through the glass ceilings that keep them from living their purpose and earning what they deserve.

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