Having an optimized LinkedIn profile is not only nice to have but necessary to land your dream job. This article will walk you through the steps to ensure you’ve optimized your LinkedIn profile and attract the right people directly to you.

Your first step is to create a goal for your LinkedIn profile.

Do you want a new job or a promotion?

Are you an aspiring woman entrepreneur?

Do you want to establish yourself as an expert in your field?

Or is your goal career advancement with a new position in a different company (or with the company you’re working for now)?

Defining this goal at the beginning will help you establish the way your LinkedIn profile looks.

The second piece is making sure the profile matches your goal. Here are a few key questions you can ask to ensure your profile is set.

• Is it eye-catching?

• Does it have a good, clear picture of you?

• Does have a solid, easy-to-ready headline that says what you do?

• Does it have an attractive banner that also indicates who you are and what you do—perhaps what you’ve done for clients in the past?

If not…(or more likely, you have a bit of these but you aren’t sure if they are set up properly)… skip to the bottom where I talk about my amazing upcoming challenge

PRO TIP – having a background image that resonates with you really helps to make your profile pop! As an extra bonus to those who sign up for Her LinkedIn Challenge, we are granting access to our Private Image Suite where you can scroll through over 50 of our optimized images.

The next step is to establish your gift. I know it sounds cheesy but each one of us has a gift and we’re full of potential, we just have to be able to articulate what that gift is.

What are your strengths and how can you use them to help others? I want you to think persuasion. I want you to have a very clear understanding of what you bring to the table before you start reaching out to anyone. What problem do they likely have that you can help them with? And how can you weave a story that positions you as the solution to their troubles?

If your profile is optimized, and you’re clear on your value proposition, you’re ready to start BRAINSTORMING names of people you should have in your network. You’re getting yourself ready to let recruiters/hiring managers or your potential clientele who might be searching for your solution know you’re in business. BUT ALSO REACH OUT TO PEOPLE YOU ADMIRE. Create a list of at least 30 dream people that you want to connect with on LinkedIn.

Your last step is to start reaching out and forming those relationships and connections. LinkedIn is not just a place for people to find you but for you to find other people- your dream people or people within their network. Be a real person and start forming connections.

If part of this feels overwhelming or confusing – DO NOT WORRY! I have crafted a strategy to make LinkedIn SUPER EASY to hack and have big opportunities come directly to you!

I have created Her LinkedIn Challenge to teach you how to hack LinkedIn and 10x your visibility and land opportunities with your top 3 employers.

This is going to be a hyper-intensive challenge which is why I am only allowing a limited number of women into the group. I am giving direct feedback on how to craft YOUR PROFILE and make your dream employers come directly to you!

We are limiting the numbers so get on the Her LinkedIn Challenge wait list to get exclusive access to register! It’s going to be HUGE!