Being active on LinkedIn is the ideal way of maintaining your professional personal brand.

Every day we are all busy socially mediating and let’s face it, most of us will gravitate towards the ‘fun’ side of social media. We are all well adverse at keeping our Facebook and Instagram pages up to date, but when it comes to the ‘professional’ side of our social brand, we seem to lack the motivation.

Did you know almost 500 million people are using LinkedIn? It has also been around way longer than Facebook, Instagram, and Twitter.

If you are not on LinkedIn, now, YES NOW is the time to get your professional brand online and in front of a potential audience of 500 million people.

I am here to give you FIVE very good reasons why you should be focusing your attention on this professional super social platform.

1. It is the largest online JOB board

LinkedIn gives you the ability to research companies you might want to work for, all under the cloak of remaining ‘unknown’. You can search for ideal jobs, seek out what they are paying and also connect with staff to start to sow the seed for your potential future position.

You could say LinkedIn could be used as a long term work goal plan. Start the legwork now for that dream position you want in a year. Get connecting.

2. You get to create a professional brand

A bit like the effort you put into Facebook and Instagram, you can put in the same effort with LinkedIn. Update your professional details with all of your achievements and qualifications, upload a professional headshot and by all means even add examples of previous work.

Creating and maintaining your professional brand will 100% help you stand out from the crowd, and YES the crowd is as big and loud as a Justin Bieber concert!

3. Spin a networking web

Face to face networking can be daunting; although I still recommend my clients network in this way, I also realize not everyone thrives in this environment.

I liken networking to spinning a cobweb. You start to connect with people around the edge of the web, maybe they work within the industry you want to work or they work at your dream company?

As you start to spin the web and connect with more people, you get closer to the center and your goal. It could be an interview or in the least a conversation with the hiring manager!

4. It only takes 30 minutes

If you have any social media handles you’re broadcasting your brand 24/7so you may as well broadcast in a way that it serves your career?

5. Keep your Finger on your professional pulse.

Companies are releasing company news and job openings every second of every day on LinkedIn. It is a great, no almost ideal way of staying up to date with what is going on in your industry or the industry you would like to work in.

Spending at least 10 minutes a day with your finger on the LinkedIn pulse will ensure you are ahead of the game when new opportunities or that DREAM job suddenly come up in your feed.

Link in with me!

I realize LinkedIn can seem overwhelming, especially when it comes to knowing exactly what to share and what can make you stand out of the crowd.

I am offering various training sessions on LinkedIn, so why not get in touch and see if I can help you grow your professional social brand: Olivia Jaras, MBA